Bag charms are officially one of the biggest fashion trends, seen everywhere from luxury runways to stylish streetwear looks. If you’re looking for an easy way to update your handbag and make it truly stand out, you’re in luck! In this article, we’ll share where to get the most beautiful and affordable bag charms, so you can easily tap into this trend. Spoiler alert: The brand is from Portugal…
The rise of the bag charm trend
Bag charms exploded in popularity last year, making appearances on the runways of Miu Miu, Loewe, and Prada. But the trend hasn’t slowed down and it’s only getting bigger! From the streets of fashion capitals to Instagram feeds, bag accessories are now an essential style element. No matter if you’re in the office, or out for drinks, you can’t escape the charm craze.

Photo from Instagram @alicecostore
The beauty of handbag charms lies in their versatility. Keychains and charms are the easiest way to personalize your bag. And the rule for 2025? The more colourful, the better! Especially, high-end fashion houses like Louis Vuitton and Fendi have turned bag charms into sought-after status symbols. However, you can achieve the same designer look without the designer price tag and also for a fraction of the price.
Where to buy the cutest bag charms
If you’re wondering where to buy bag charms, look no further than Alice & Co. This Portuguese jewellery brand is redefining bag accessories with its stylish and affordable collection. Here, we’re particularly taken with their newest collection.

Photo from Instagram: Alice & Co
Their latest handbag charm collection is all about colourful and eye-catching designs. One standout piece features ceramic heart beads, stainless steel cherry pendants and handwoven cord in a vibrant green. Especially, the unique and colourful combination makes this charm the perfect finishing touch for any of your favourite handbags!
The must-have bag accessory for 2025
If you want to keep your look on-trend, consider adding a cherry charm to your handbag. This cute and fun detail brings a fresh energy to your accessories while keeping your style unique and personal.

Photo from Instagram: Alice & Co
So, if you’re asking where to get bag charms, make sure Alice & Co is at the top of your list. With their beautiful, handcrafted designs, you’ll find the perfect charm to elevate your handbag game instantly!
