In a short trailer on his Instagram channel, Portuguese coach José Mourinho just announced the launch of his first own wine brand called “The Special One”. The star coach who was born in Sétubal, is known for his love for good wines. On top, he points out that he’s never been one of the bottle, but that he actually makes the bottle.
Portuguese wine from José Mourinho
For his first “Special One” wine, Mourinho decided to choose a Portuguese red wine. Due to his love for the Douro region, the grapes for this red wine are handpicked from the Douro vineyards. The flavour profile and character of this wine is described as well-balanced with flavours of ripe red fruits and a touch of spice. No wonder that José Mourinho summarizes his creation as a special one.
Therefore, the wine arrives in its own special case and label. For the label, Mourinho decided to feature a silhouette of his iconic Champions League celebration back in 2004 with Porto. The design of this wine bottle definitely reflects Mourinho’s values and gives the bottle a touch of heritage.
Mourinho builds his own personal brand
Currently the “Special One” red wine from José Mourinho is just available for pre-order on his website with a waiting time of 12 to 16 weeks. The price for one bottle is with 120€ quite high. Nevertheless, the Portuguese coach aims to deliver a high-quality wine that reflects his desire to enjoy every moment in life.
This launch might also be the beginning of José Mourinho’s own personal brand. After signing several brand deals in the past and helping his daughter Matilde to grow her jewellery brand, it’s now time for José Mourinho to build an own product portfolio. We are excited what is still to come!
Photos from José Mourinho
