Portuguese soccer player Cristiano Ronaldo is currently at the EURO 2024 in Germany and has recently made a significant investment in a traditional Portuguese porcelain and glass company. Ronaldo announced on his Instagram account a few days ago that he acquired 10% of the company Vista Alegre Atlantis. Known for its exquisite porcelain, glass and crystal products, Ronaldo has plans to further increase his investment in Vista Alegre’s Spanish division to up to 30%.
Ronaldo’s strategic partnership with Vista Alegre
Therefore, the investment from Ronaldo marks a new chapter in the history of Vista Alegre and will further help to increase its expansion worldwide. Founded in 1824 in the town of Ílhavo, Vista Alegre combines traditional craftsmanship with modern design. The prestigious Portuguese company is a leader in the luxury tableware and decorative objects market and celebrates its 200-years existence this year.
Photo from Instagram @vistaalegreofficial
In partnership with the Visabeira Group, which previously held a larger share of Vista Alegre, Ronaldo’s investment is part of a broader strategy to improve the brand’s growth internationally. Especially in the Middle East and Asia, where Ronaldo has a strong influence, the brand should further expand and be established. Finally, this plan also includes the establishment of a new joint venture between Vista Alegre and Bordallo Pinheiro in these key markets.
Vista Alegre: At the top of the porcelain industry in Portugal
Vista Alegre recently reported consolidated sales of €129.6 million in 2023 with international markets contributing about 70% of its business. Key markets like Germany, France, Spain, Italy, the United States and Brazil highlight the brand’s global appeal and the strategic importance of Ronaldo’s investment for further international expansion.
Within the country of Portugal, Vista Alegre has been at the top of the porcelain industry for nearly two centuries. In combination with their innovative designs and exceptional quality, Vista Alegre even impressed the British Royal Family.
Ronaldo seems to be ready for the EURO 2024
With Ronaldo’s latest investment in Vista Alegre, it can be expected that the growth of Vista Alegre as well as its image, will be further increased. It’s also a clear statement from Ronaldo that he supports Portuguese heritage brands and we are already excited to see how the partnership will evolve within the next years. Besides this strategic move in business, Ronaldo also seems to be ready for the EURO 2024 in Germany with the first match against the Czech Republic next Tuesday at the 18th of June.
All photos from Instagram @vistaalegreofficial
